I really enjoyed moderating three tables of client-side marketers on the topic “eCommerce and Conversion Rate Optimisation (CRO)” at eConsultancy’s Digital Cream 2013 which was last Thursday in HK for the first time. Most marketers fail to see the importance of optimising their web, mobile and tablet assets. They would rather spend their budgets on driving … Continue reading The Cream of Asia’s Digital Marketers Gather in HK